SEO • Google Ads — built for grooming businesses
Marketing Consulting for Dog Groomers Who Want to DIY It Right
Not every groomer needs someone to do their marketing. Some just need to know WHAT to do.
I'm Mike Patterson, marketing consultant for dog grooming businesses across all 50 states. Working from my office in China Grove, North Carolina since 2019, I've audited over 150 grooming businesses and given them clear roadmaps to fix their marketing themselves.
Marketing consulting for dog groomers means I look at what you're doing, tell you what's broken, and give you a step-by-step plan to fix it. You do the work. I just show you what work actually matters.
Who Needs Marketing Consulting?
Consulting makes sense if:
You want to do marketing yourself but don't know where to start. There's SEO, Google Ads, Facebook, Instagram, email, reviews... it's overwhelming. What should you focus on first?
You're already doing marketing but not seeing results. You're posting on social media. Maybe running ads. Your website looks decent. But the phone's not ringing like it should.
You have time but not a big budget. You can put in the work if someone just tells you what to do. But you can't afford $2,000/month for an agency.
You want to learn this stuff. Not just hand it off to someone else. You actually want to understand how marketing works for grooming businesses.
What Marketing Consulting Includes
Here's what happens when you hire me as a consultant:
Complete Marketing Audit
I look at everything you're doing currently:
Google presence: Your Google Business Profile, website SEO, local citations, how you rank for important searches.
Paid advertising: If you're running Google Ads or Facebook Ads, I audit your campaigns to see where you're wasting money.
Social media: Facebook and Instagram. What you're posting, how often, engagement levels, whether your content actually drives bookings.
Email marketing: Do you have a system? Is it working? Are clients getting reminders to rebook?
Reputation: Reviews across all platforms. How you're responding. Your overall rating and what people are saying.
Competitor analysis: What your local competitors are doing. Where they're beating you. Where you have opportunities.
I document everything that's wrong, missing, or could be better.
Prioritized Action Plan
Then I give you a roadmap. Not some 50-page strategy document full of marketing jargon. A simple, prioritized list of what to do first, second, third.
Fix this immediately (costs you money every day it's broken) Do this next month (high impact, reasonable effort) Add this when you have time (nice to have but not critical)
Each item includes:
Exactly what to do
Why it matters
How much time it'll take
Expected results
Implementation Guidance
I don't just hand you a plan and disappear. I'm available for:
Questions as you're implementing
Reviewing your work before you launch
Troubleshooting when something's not working
Adjusting the plan based on results
Think of me as your part-time marketing advisor. You do the work, I make sure you're doing it right.
Follow-Up Check-Ins
We schedule check-in calls (usually monthly) to:
Review what you've implemented
Look at results and metrics
Adjust strategy based on what's working
Plan next steps
This keeps you accountable and on track.
What Marketing Consulting Costs
One-time marketing audit: $800
Includes complete audit, prioritized action plan, and 30 days of email support for questions.
Ongoing consulting: $500/month
Includes monthly strategy calls, unlimited email/text support, and ongoing plan adjustments based on results.
Most groomers start with the one-time audit. Some continue with ongoing consulting if they want continued support. Some just do the audit and go implement on their own.
No pressure either way.
What You'll Learn From Consulting
After working with me, you'll understand:
What actually brings in grooming clients. Not trendy marketing tactics. Real strategies proven to work for local service businesses.
Where to focus your limited time and money. Do SEO first? Ads first? What's the right sequence for YOUR situation?
How to track what's working. Stop guessing. Start measuring. Know which marketing brings in clients and which is wasting your time.
How to optimize over time. Marketing isn't set-and-forget. I'll teach you how to constantly improve results.
How to avoid common mistakes. I've seen groomers waste thousands on bad marketing. I'll show you what NOT to do.
Consulting vs. Full-Service: Which Do You Need?
Choose Consulting if:
You have time to do the work yourself
Your budget is tight ($500-800 vs. $1,800+/month)
You want to learn marketing for yourself
You enjoy this stuff (or atleast don't hate it)
Choose Full-Service if:
You have zero time for marketing
You'd rather focus on grooming
You want guaranteed results without doing the work
Your budget allows for it
Both work. It's just about your situation and preferences.
Real Consulting Results
Mobile groomer in Texas: Spent $600 on audit. I found her Google Business Profile was in the wrong category (she was listed as pet store, not groomer). Changed it, she jumped from page 3 to map pack within two weeks. New client calls went from 2-3 per month to 8-10.
Salon owner in Oregon: Running Google Ads, spending $900/month, getting maybe 4 calls. I audited her campaigns and found 60% of her budget was going to waste keywords like "dog grooming supplies" and "grooming jobs." She restructured based on my recommendations, dropped spend to $500, and now gets 12-15 calls monthly.
Independent groomer in Florida: Not doing any marketing except occasional Facebook posts. I gave her a 90-day plan: fix her GBP, get 15 reviews, start email reminders for rebooking. Three months later her schedule went from 60% full to 95% full. She had to stop taking new clients.
None of them paid me to do the work. They just paid for the guidance and did it themselves.
Common Consulting Questions
"Can't I just watch YouTube videos and figure it out myself?"
You can try. But you'll waste months testing things that don't work for grooming businesses specifically. I've already done that testing. I just tell you what works.
"What if I implement your plan and it doesn't work?"
Then something's wrong with the implementation or we need to adjust the plan. That's why ongoing support is included. We fix it together.
"How much time will I need to spend on marketing?"
Depends on the plan. Usually 5-10 hours per week initially. Less once systems are set up and running.
"Do I need to be tech-savvy?"
Nope. If you can use Facebook and send emails, you can do this. I explain everything in simple terms.
"What if I get stuck or confused?"
Text or email me. I'll walk you through it or jump on a quick call.
What Makes My Consulting Different
I only work with pet businesses. Mostly groomers, some trainers and boarding facilities.
Generic business consultants don't understand:
Your clients are local and search differently than B2B clients
Spring is your busy season because of shedding
Mobile groomers market differently than salons
No-shows are a huge problem that marketing can help solve
Reviews matter more for you than almost any other industry
I've spent five years figuring out what actually works for grooming businesses. You get that specialized knowledge without years of trial and error.
Ready to Figure Out Your Marketing?
If you're tired of guessing at marketing and want a clear plan for what to actually do, lets talk.
I'll audit your current marketing and show you exactly what's holding you back and how to fix it.
[Schedule Free 30-Minute Discovery Call] or call (XXX) XXX-XXXX
No sales pitch. Just honest conversation about your situation and whether consulting makes sense for you.
You've got the grooming skills. Let me help you get the marketing right so more people find you.